To SWY2025 “Tourism Course” Members
Thank you to the SWY members for comed to Kataean.
If this article has reached you, you’ll understand how I attract customers.
It’s like putting a message in a glass bottle and sending it out into the Sea of Japan in front of me.
I hardly use social media.
Furthermore, I don’t use travel introduction sites either.
Instead, Guesthouse Kataean created its own platform for its website and blog,
and has been disseminating information mainly through those since it opened.
I’ll tell you why.
Most social media is push-type.
Any text, video, or image you enter is instantly delivered to users on the platform. It’s very convenient.
However, I’m pull-type.
No one can see my articles unless they visit my website.
How do people find this site?
One way is through web keyword searches (through text matching),
andalso through word-of-mouth reviews of Kataean.
In particular, reviews from peoplewho have used Guesthouse Kataean are introduced through various social media,and then lead to Kataean’s website.
And then they lead to blog articles.
Of course, when it comes to attracting more customers,
it’s much more advantageous to use social media and travel sites.
However, many of the people who come to Kataean know that
it’s worth coming here and have high travel literacy.
And they often look at Kataean’s website and blog.
So I like this approach.
I think that in the future, various SNS platforms will disappear.
I think that Chat GPT and other AIs will instantly create similar platforms andprovide accurate search results that are not dependent on those platforms.
I predict that in the near future, we will be freedfrom the dependency on the current business relationship between SNS and users.
To achieve this, I believe it is necessary to have my own platform and
post my thoughts and feelings in text and videos on the web under my own domain, and that’s why I run it.
In that speech, I said, “.In this age of social media, we can access all kinds of information anytime.”
Furthermore, I also conveyed this message.
“I think it’s very important to meet and talk in person,
Because we can know the truth
And We can feel the atmosphere and people’s expressions.”
I’m sure this message will reach you.
When you receive it, please send me an email.
Guest house kataean
yuji aoto
info〇kataean.com
Please change the 〇 in your email address to @ and send me a message.